Vivek Loganathan, EVP – Growth and Paid Media at Social Beat, has been honored with the “Best Programmatic Executive in India” title by The Today Club. This esteemed recognition celebrates his exceptional expertise and significant achievements in the digital marketing industry.
With over 13 years of experience in digital marketing, Vivek stands out for his advanced skills and certifications, including the prestigious Google Black Belt certifications. His role involves devising and executing digital strategies that drive business growth and enhance client engagement. Vivek’s strategic approach includes managing projects, optimizing digital campaigns, and interacting with clients to develop tailored growth plans.
Vivek has played a crucial role in shaping social media strategies for lead generation and community engagement, managing substantial advertising budgets across platforms such as Google, Facebook, Twitter, and LinkedIn. His adept use of advanced tools like Google Adwords Editor, Power Editor, and automated rules ensures effective campaign management and consistent business results.
His expertise also encompasses app store optimization and mobile marketing, where he drives app installs and user retention. By leveraging tools such as Crazy Egg for heat maps and Optimize for AB Testing, Vivek analyzes user behavior and draws actionable insights to enhance user experience and lead generation.
Vivek’s achievements have been widely recognized with several prestigious awards, including:
- Digital Media Planner of 2021 by Voot and Social Samosa (October 2021)
- Google Black Belt Certified Marketer by Google India (February 2021 and March 2020)
- Google Mobile Innovation Award by Google India (October 2018) for handling a Mobile Advertising account selected for Mobile Innovation Awards 2018 in India
- Google Display Innovation Award by Google India (August 2017) for winning the Display Innovation Awards 2017 in India
The Today Club acknowledges Vivek Loganathan’s remarkable contributions and his role in driving innovation and excellence in programmatic advertising. His work exemplifies the impactful contributions that shape the digital marketing landscape in India.
In his acceptance speech, Vivek expressed his gratitude and commitment to further advancing the digital marketing field, stating, “It is an honor to be recognized for my work. I believe in the power of digital strategies to transform businesses and drive growth.”
The Today Club extends its congratulations to Vivek Loganathan for his well-deserved recognition as the “Best Programmatic Executive in India”. His achievements not only underscore his expertise but also inspire others to excel in the realm of digital marketing.
